Do you feel chills down your spine when the Health Inspector calls? Is it because you know that there are things that need fixing that you just haven’t gotten around to or corners that you regularly cut just to save a few minutes. Getting a somewhat less than (let’s face it) A Grade on your report does not simply mean that you’ll get it right the next time or that it’s just a slap on the wrist. In this day & age of Social Media you are held accountable by more than a Health Inspector posting a grade on your door doing their job for public health.
Word of mouth spreads like rapid wildfire. I belong to a Social Media Group that has roughly 6,000 local residents in it. A member posted an article written by the local Journal (which was probably initially missed by most) about restaurants/bars/cafe’s/C-Stores in the area that have had health code violations within the passed 3 years. That’s right, 3 years. The article listed roughly 20 establishments and all of their infractions. For the last 3 years! In a previous day and age this article might have gotten a small amount of attention but now that EVERYTHING has become digital things spread quick and at a large scale.
This article received a grandiose amount of attention (all of which was negative) and was re-posted to people outside of the group. If 20% of the people in the group looked at the post and of that 20% half of those people share the article and half of those people and so on and so on…who are all local current or potential customers to the listed establishments are reading this horrible article forming bad opinions. And we are not even talking about the traditional word of mouth! What happens to current or future clientele? Would you want to go somewhere if there is a possibility of getting sick?
In return, these restaurants will suffer and suffer at a large scale for something that they thought wasn’t a big deal. They might have not wanted to replace their damaged cooler door gaskets just yet or thought that they could get by when their thermostat wasn’t temping. Some of these easy fixes don’t even cost money like labeling food properly! Do not let your cafe’, hotel, bar, CSR, restaurant, or even taco truck fail! Be vigilant on keeping your establishment in good standing. Perception is reality. It is nearly impossible to recover from a generalized bad perception of a establishment.